The demand for PURIFIED CLEAN DRINKING WATER has increased dramatically in all spheres and areas of South Africa and neighboring countries. The solution to the water crisis is not simple. It is a big problem that needs a big answer. The water crisis is only going to end when all parties work together with each other and only through commitment and collaboration, will the water crisis be resolved.
@Fresh is a business concept, that was initiated during late 2015 due to the water situation that South Africa has been experiencing for the last couple of years and is still continuing with no end in sight to the current crisis.
Although there are various solutions to address the demand for clean purified water it is not as simple as it sounds. The challenge is to change the thinking process - a bit of a paradigm shift - of the consumer as for decades water was for "free" and now they need to "pay" for it. This is a big problem that needs a big answer. The demand for clean fresh water can only be attended to when we all work together with each other (all stakeholders) and with the various communities that we seek to serve. Easy accessible and convenient outlets are one of the main key success factors of making the water available to the consumers.
As a result of the above, @FRESH opened its doors at the beginning of May 2016 with its first shop in the Ryneveld Lifestyle Center, Pierre van Ryneveld, Pretoria. Other premises are currently considered to expand its network of shops in Pretoria and later into the bigger Gauteng area. These stores will provide the public with fresh purified clean healthy drinking water through the reverse osmosis process, it will also sell replacement cartridges for household water filtering systems. Furthermore these stores will also sell and install water purifying systems for public and commercial use. Water containers, water bottle accessories and related products will be stocked at @FRESH outlets as to ensure a 1-stop-shop experience.
To establish a trustworthy, committed brand of “FRESH” consumable products such as clean healthy drinkable water, biltong including snacks (dry fruit and nuts), fruit juices and soft drinks which will appeal to all areas of society and with the main focus on freshness as well as to encourage all society’s to adopt a healthy lifestyle by using these fresh products and to have a life experience.
Natural Water Components
Water is the essential component for the maintenance of life, growth and development and is composed of two atoms of hydrogen and one atom of oxygen. @Fresh water contains Zero heavy metals and bacteria.
Purified water is often confused with filtered water. Many people believe the two terms to be synonymous, but this is not the case. While both types of water are subject to some sort of filtration (as is almost every spring water), purified water is cleansed and purified through additional purification processes, typically reverse osmosis, distillation, or deionization. The resultant product, “purified” water, is of significantly higher purity than tap water.